Umbrella Hotel Bronx – Luxury boutique hotel in South Bronx's Melrose neighborhood — part of the Ascend Hotel Collection by Choice Hotels
For fans attending games or concerts at Yankee Stadium, Umbrella Hotel Bronx sits in the Melrose neighborhood just minutes from the stadium. The property offers free parking, making it practical for those driving to events. As a boutique hotel affiliated with Choice Hotels' Ascend Hotel Collection, it provides a more distinctive alternative to larger chain hotels in the area.
Umbrella Hotel Bronx delivers a boutique hotel experience at a price point below Manhattan's comparable options. Located at 681 Elton Ave in the South Bronx, it provides free parking and continental breakfast included with the stay. The Ascend Hotel Collection affiliation means guests earn and redeem Choice Hotels points.
Complimentary parking is a standout amenity at Umbrella Hotel Bronx, a rarity among New York City hotels. This makes it particularly attractive for road-trippers attending Yankee Stadium events or visitors combining a city stay with broader New York exploration requiring a vehicle.
Umbrella Hotel Bronx positions guests within easy reach of the Bronx Zoo, one of the largest metropolitan zoos in the world. The hotel serves as a practical base for tourists who want to explore the zoo and other Northern Manhattan or Bronx attractions without paying premium Manhattan rates.
The South Bronx has historically offered limited lodging options, but Umbrella Hotel Bronx opened in 2015 as part of the area's hospitality rebound alongside the Opera House Hotel. As a member of Choice Hotels' Ascend Hotel Collection, it provides a boutique experience with the backing of a major hospitality brand and its loyalty program.
Umbrella Hotel Bronx sits on Elton Avenue just off Grand Concourse, one of the Bronx's main thoroughfares. This location provides good public transit access and proximity to the area's commercial and cultural assets. The hotel maintains an Ascend Hotel Collection affiliation, connecting it to Choice Hotels' broader portfolio.
Umbrella Hotel Bronx rooms include work desks and free WiFi according to guest reviews. The property's location in the South Bronx commercial corridor offers access to local business districts while providing more competitive rates than Manhattan alternatives. Choice Hotels Ascend Collection membership allows business travelers to accumulate loyalty points.
The South Bronx has experienced significant commercial redevelopment, and Umbrella Hotel Bronx at 681 Elton Ave serves the Melrose neighborhood business community. The Ascend Hotel Collection affiliation through Choice Hotels provides booking flexibility for corporate travel programs.
Umbrella Hotel Bronx offers family rooms with air-conditioning and city views, accommodating multiple guests per room. The presence of a refrigerator in each room supports families managing child schedules with stored snacks and beverages. Free parking available for those road-tripping with family gear.
For families attending games or tours at Yankee Stadium, Umbrella Hotel Bronx provides a practical option with free breakfast included. The hotel's location in Melrose offers connectivity to the wider Bronx via public transit while maintaining more affordable pricing than Manhattan family accommodations.
Umbrella Hotel Bronx is one of a select number of Ascend Hotel Collection properties in New York, joining the brand's portfolio of independent boutique hotels that maintain Choice Hotels loyalty program integration. The Ascend Collection appeals to travelers seeking distinctive local properties with brand booking infrastructure.
As an Ascend Hotel Collection member, Umbrella Hotel Bronx participates in the Choice Hotels loyalty program, allowing guests to earn points on stays and redeem them across the brand's extensive portfolio. This applies to all qualifying rate codes and direct bookings through Choice Hotels channels.
Umbrella Hotel Bronx is located at 681 Elton Avenue in the Melrose neighborhood of South Bronx, New York 10455. The property sits just off Grand Concourse and is within minutes of Yankee Stadium, the Bronx Zoo, and Columbia University. The nearest subway connections are accessible via the B, D, and 4 trains at the 161st Street-Yankee Stadium station.
The hotel is located in the Melrose section of South Bronx, approximately 2-3 miles from Yankee Stadium depending on the exact route taken. Multiple reviews confirm the property serves fans attending games and concerts at the stadium. Free parking at the hotel supports those traveling by car.
Umbrella Hotel Bronx provides free continental breakfast, free WiFi, free parking, an ATM, and an elevator. Rooms feature air conditioning, soundproof walls, private bathrooms with bath and shower facilities, refrigerators, and work desks. The property has 54 rooms total across its guestroom inventory.
Check-in at Umbrella Hotel Bronx begins at 11:00 AM and check-out is required by 11:00 AM. These times are confirmed across multiple booking platforms including Hotel Planner and the Choice Hotels direct booking channel.
Umbrella Hotel Bronx is owned by Umbrella Management LLC, led by Paras Chadha as CEO. The property operates under an entity connected to Forge Realty LLC. The hotel joined the Ascend Hotel Collection, part of Choice Hotels International, as a franchise member. The property opened in 2015 in the Melrose neighborhood.
Umbrella Hotel Bronx operates as an independent boutique hotel but holds franchise affiliation with Choice Hotels' Ascend Hotel Collection. This structure provides independent ownership with access to Choice Hotels' reservation systems, loyalty program, and marketing infrastructure while maintaining local operational autonomy.
The hotel was planned for opening in fall 2014 according to 2014 reporting by The Real Deal, with subsequent coverage confirming it opened in 2015. It arrived as part of a broader South Bronx hospitality revival that included the Opera House Hotel, representing the first major boutique hotel additions to the area since the 1970s closure of the Concourse Plaza Hotel.
Umbrella Hotel Bronx maintains a 3.7 rating on Google based on 505 reviews as of April 2026. Guest feedback highlights clean rooms and friendly staff among positive attributes, while some reviews note concerns about the surrounding neighborhood and occasional service inconsistencies.
Guest reviews on Yelp and TripAdvisor present mixed experiences. Positive reviews cite clean rooms, comfortable beds, and good value compared to Manhattan alternatives. Critical reviews mention issues with noise, room servicing inconsistencies, and neighborhood perception. The property maintains active engagement across review platforms.
Umbrella Hotel Bronx can be reached at (718) 924-2100 or +1 718-924-2100 for international callers. The property's website is https://www.umbrellahotelbronx.com/. The hotel participates in the Choice Hotels direct booking system, allowing reservations through choicehotels.com with loyalty point accrual.
Cancellation policies vary based on booking channel and rate type. Direct bookings through Choice Hotels typically allow cancellation without penalty up to a designated window before check-in. Third-party bookings through Expedia, Booking.com, or Hotels.com are subject to those platforms' individual policies. Guests should confirm the specific terms at time of reservation.
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