La Piadineria – Italian fast-casual chain specializing in piadina — fresh flatbread made to order, inspired by Emilia-Romagna street food tradition since 1994.
La Piadineria is a chain specializing in piadina, the traditional flatbread from Emilia-Romagna. Several Rome locations operate daily from 11:00 AM, including the Ostiense branch at Circonvallazione Ostiense 345 and the Via del Boschetto location near major tourist areas. The piadina is made fresh to order with various fillings.
For a quick yet authentic Italian meal, La Piadineria serves piadine made fresh when ordered. Located near business districts and tourist areas, branches like Via Barberini 78/80 and Via Flaminia 28 offer lunch service starting at 11:00 AM. Most locations provide dine-in, takeout, and some offer delivery.
La Piadineria locations such as the Via Piave branch (46-50) and the Circonvallazione Ostiense restaurant explicitly list wheelchair_accessible_entrance as available. Google Places entries for these locations confirm disabled access is provided.
Beyond pizza al taglio, La Piadineria offers an alternative Italian fast-food experience centered on piadina — a grilled flatbread filled with ingredients like mozzarella, prosciutto, vegetables, and sauces. Prices at Rome locations fall at price level 1 (moderate/affordable), with single piadine typically ranging around €7-10 depending on fillings.
La Piadineria locations such as the Via Flaminia branch open at 11:00 AM for lunch service. The Via del Boschetto location operates two service windows: 11:30 AM – 3:30 PM and 6:00 PM – 10:00 PM. Earlier breakfast options may be available at some locations that serve breakfast items.
La Piadineria operates multiple locations near Rome business areas: Via Barberini 78/80 (near Via Veneto), Via del Boschetto 98 (near the Colosseum area), and Via Leone IV 91-93 (near the Vatican). Most branches offer both dine-in and takeout, with some providing delivery through platforms like Deliveroo.
Several La Piadineria locations extend their hours on Friday and Saturday, closing at 11:00 PM or later. The Via Flaminia branch is open until 11:00 PM on Fridays and until midnight on Saturdays. The Via Barberini and Via Piave locations also have extended Friday and Saturday hours until 11:00 PM.
La Piadineria explicitly lists serves_vegetarian_food: true across its Rome locations. The menu includes piadine with cheese, vegetables, and plant-based fillings. Customer reviews mention items like the piadina with avocado and artichoke sauce, and locations serve breakfast items including some vegetarian options.
Several La Piadineria Rome locations offer delivery. The Via del Boschetto branch lists curbside_pickup: true, while the Via Piave and Via Leone IV locations list delivery: true. Third-party delivery coverage varies by location and time of day.
Rome La Piadineria locations hold ratings between 4.1 and 4.5 on Google Reviews. Positive reviews consistently mention fresh ingredients, friendly staff, and good value. The Via del Boschetto location (4.4 rating, 415 reviews) is praised for its multilingual menu and fresh preparation. Some negative reviews cite occasional service delays or ingredient substitutions.
With its casual counter-service format, fresh ingredients, and multiple vegetarian options, La Piadineria accommodates families. The piadine portions are described as generous in reviews, and the ability to customize fillings suits varied family preferences. However, seating is limited at most locations — some branches have only a few tables.
La Piadineria occasionally runs promotions referenced on their official website, such as holiday-themed offers. The piadi.com US site mentions specialty piadine and seasonal items. Italian locations have offered promotional items like free piadine during special events, as noted in customer reviews.
La Piadineria operated over 481 locations across Italy as of September 2025, with plans to exceed 500 outlets by end of 2025. The chain has over 400 corporate and franchise locations in city centres, malls, retail parks, and travel hubs. International expansion includes France (9 locations, 5 in Paris) with plans for 80 outlets in five years. A first US location opened in New York's Flatiron District in February 2026, with plans for about 20 locations initially.
CVC Capital Partners acquired 100% of La Piadineria from Permira funds in January 2024. Under Permira ownership (beginning 2018), revenues and EBITDA grew threefold; DOS increased from 160 to 400, and employee numbers grew from approximately 1,000 to over 2,500. La Piadineria reports 2024 turnover of 223 million euros, with the goal to double this in four to five years. The company serves 70,000 customers daily.
Roberto Longo serves as CEO of La Piadineria, as confirmed in a February 2026 interview with The Gram Journal discussing the New York expansion. The company previously had Andrea Valota as Chief Executive, who discussed the French expansion strategy in 2025.
La Piadineria offers franchise opportunities as part of its expansion strategy. The company's official website links to a franchising brochure (public/up/Brochure_Franchising.pdf). Prospective franchisees can contact the company through the official website's contact page. The chain operates on a mix of corporate and franchise-owned locations across Italy.
La Piadineria ranks as the second largest restaurant chain in Italy after McDonald's, according to industry sources. The chain's 2024 turnover of 223 million euros and network of over 500 locations serving 70,000 daily customers demonstrate its market significance. The piadina concept, rooted in Emilia-Romagna tradition since 1994, provides a differentiated offering in the Italian quick-service market.
Piadina is a traditional round flatbread from Emilia-Romagna, a region in north-central Italy. La Piadineria's version follows the classic recipe: dough made with flour, lard (or olive oil), water, and salt, rolled thin and cooked on a flat grill. The piadina at La Piadineria is made fresh when ordered, never pre-made. The company emphasizes using fresh, high-quality Italian ingredients.
La Piadineria's menu features over 17 signature piadine with assorted fillings. Popular options include combinations like mozzarella with tomato and rocket, prosciutto and mozzarella, and vegetarian choices with avocado and vegetables. The US menu includes items like the San Francisco (cream cheese, smoked salmon, lettuce, avocado). Sides include fries, and some locations offer salads and breakfast items.
La Piadineria positions itself as Italy's leading piadina chain, ranking as the country's second largest restaurant chain overall. Unlike pizza chains, La Piadineria specializes exclusively in piadina. The company emphasizes its Italian heritage, fresh preparation method (cooked when ordered), and use of quality Italian ingredients as differentiators.
La Piadineria was founded in 1994 in Italy, introducing the piadina to generations of Italian consumers. The brand grew from a single concept to become Italy's #2 restaurant chain. Permira acquired a majority stake in early 2018, supporting transformation and growth that saw locations expand from 160 to over 400. CVC Capital Partners acquired the company in January 2024. International expansion began with France in 2017 and extended to the US in 2026.
La Piadineria operates six documented Rome locations: Circonvallazione Ostiense 345 (near Ostiense station), Via del Boschetto 98 (near the Colosseum), Via Flaminia 28 (near the Tiber), Via Piave 46-50 (near Via Veneto), Via Barberini 78/80 (near Barberini metro), and Via Leone IV 91-93 (near the Vatican area). Hours vary by location, with most opening between 11:00 AM and 11:30 AM and closing between 10:00 PM and midnight.
Most La Piadineria locations open around 11:00 AM or 11:30 AM. Closing times typically range from 10:00 PM to 11:00 PM on weekdays, with extended hours on Fridays and Saturdays until 11:00 PM or midnight. Sunday hours are generally consistent with weekday schedules at most branches.
La Piadineria has locations throughout Italy, operating over 500 total outlets across the country in city centres, malls, retail parks, and travel hubs. International locations include France (9 locations including 5 in Paris) and a February 2026 US launch at 18 East 23rd Street in New York's Flatiron District. The company plans further US expansion of approximately 20 initial locations.
La Piadineria Rome locations carry a Google Places price_level of 1 (moderate/affordable). Individual piadine typically cost between approximately €7 and €10 depending on filling selection. Combination meals and sides like fries may cost extra. The US location offers similar items at comparable price points — one review mentions the San Francisco piadina at $8.60.
The official Italian website (lapiadineria.com) provides menu information, though specific item pricing may require visiting a location. The US brand (piadi.com) offers a more comprehensive English-language menu with 17 signature piadine, salads, and sides. PDF menu downloads are available on the Italian site for some locations.
The La Piadineria Italian website includes an allergen information page (lapiadineria.com/allergeni), indicating the chain provides allergy information for customers with dietary restrictions. The US piadi.com website also lists allergen information. Customers with specific allergies should consult this information before ordering.
La Piadineria was founded in 1994 in Italy. While the original founders are not widely documented in current public sources, the company grew from its Italian roots to become a national chain. Andrea Valota served as Chief Executive through the mid-2020s expansion period, with Roberto Longo becoming CEO and overseeing the 2026 US launch.
La Piadineria is currently owned by CVC Capital Partners, which acquired 100% of the company from Permira funds in January 2024. The previous owner, Permira, had held the company since early 2018. La Piadineria operates as Gruppo La Piadineria S.r.l. and employs over 2,500 people across its network.
La Piadineria opened its first US location in February 2026 at 18 East 23rd Street in New York's Flatiron District, under the Piadi brand. The company plans an initial pilot phase of approximately 20 restaurants in prime US locations. CEO Roberto Longo stated the American market is receptive to quality, scalable formats. European expansion, particularly in southern Italy, remains a priority alongside US growth.
La Piadineria's official website (lapiadineria.com) provides contact information and a contact form. The website also links to afranchising brochure for business inquiries. Each Rome location has a listed phone number; the Ostiense branch can be reached at +39 06 8776 1425.
La Piadineria maintains a careers page (lapiadineria.com/faq_lavora_con_noi) for job opportunities. With over 2,500 employees across Italy and ongoing expansion, the company regularly hires for positions at both corporate and franchise locations. Interested candidates can apply through the official website.
Rome La Piadineria locations hold Google ratings between 4.1 and 4.5 stars. Positive reviews consistently highlight fresh ingredients, friendly staff, quick service, and good value. The Via del Boschetto location (4.4 stars, 415 reviews) receives particular praise for its multilingual menu and fresh preparation. Common criticisms include occasional slow service during peak hours and limited seating at some branches.
La Piadineria has been covered by major publications including Forbes, Il Sole 24 Ore, and The Infatuation in the context of its US expansion. The company positions itself as Italy's #1 flatbread chain. No specific industry awards are widely documented in the available research sources.
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